Source: How to tag products in your Instagram posts (anyone can do it now)
(Pocket-lint) – All Instagram users in the US with public accounts can now tag products on their posts. Previously, this feature was limited to brands and some creators. Here’s everything you need to know about product tagging on Instagram, including how it works and if you get a revenue share.
Also Read: Instagram Stories Tips and Tricks: The Ultimate Guide
Why would you tag a product on Instagram?
Influencers use the ability to tag products to show their audience and followers the different things they have in their posts and give them the opportunity to buy them.
So if your favorite chef uses a specific stovetop in all of their viral videos, they might tag it in future videos so you can see the make, model, and place of purchase. It’s that simple. Even if you’re not an influencer or a chef, you can still use product tagging to showcase the things you love. Instagram noted that users could also use product identifiers to “better support their favorite small businesses.”
How to tag products in Instagram posts
During creation, you can tag up to 20 products per post. You can also tag products in new and existing posts on your Instagram account.
Tag products in your Instagram posts:
- Create a post: Tap + and go to Post.
- Select or record a photo or video.
- Add a caption, effects and filters.
- Tap the arrow or next.
- Tap Tag People.
- You must tag an eligible brand and then you can search for products.
- You’ll see options under People and Products. Tap Products.
- Tap the photo to tag products. Use descriptors to find the product.
- Once you have found a product, you can specify any style and/or color.
- Tap to add a tag.
- Click Share to publish the product tagged post.
- Your tagged products will appear in the post.
Need more help?
Learn how to edit or delete product tags from Instagram support guide here.
Where do posts with product tags appear?
Your Instagram posts with product tags will appear in your followers’ feeds, on your profile, and in search results on Instagram. Instagram said it is working on rolling out a similar feature in Stories.
You can also share an Instagram post with product tags to Facebook (just toggle to Facebook before posting).
Do you get a revenue share?
None for now. This is not an affiliate opportunity where you would get a revenue share of the products you tag, although Instagram has been testing affiliates and is looking at ways for creators to make a living on its platform.
Does Instagram sell products?
No, not directly. Anyone who taps a brand or retailer’s product tag can purchase that item on Instagram or from the brand’s or retailer’s product detail page.
Where is product labeling available?
Instagram has opened product labeling to all US users with public accounts.
Would you like to know more?
For more information, see the blog post and Instagram’s support hub.
Written by Maggie Tillman.
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