(Pocket-lint) – According to analyst Ming-Chi Kuo, Apple is planning on releasing an affordable Apple TV, which might even be released by the end of the year.
Kup is known for accurately predicting Apple’s upcoming product roadmap. In a recent tweet, he said Apple will launch an Apple TV “that will improve the cost structure” in the second half of 2022. In other words, it could be cheaper than Apple TV’s existing models. Apple is currently selling the 34GB Apple TV 4K for $179.
A 64GB Apple TV 4K model is also available for $199. Apple also sells the previous-generation Apple TV HD for $149 with 32GB of storage. It doesn’t offer 4K.
Apple will launch a new version of Apple TV in 2H22, improving the cost structure. I think Apple’s aggressive strategy of integrating hardware, content, and services amid the recession will help close the gap with its peers.
— éƒæ˜ŽéŒ¤ (Ming-Chi Kuo) (@mingchikuo) May 13, 2022
According to Kuo, Apple’s “aggressive strategy of integrating hardware, content and services amid the recession will help close the gap with its competitors.” His tweet doesn’t reveal more about the device, but it sounds like Apple might want to better compete with Roku and Amazon by offering its own cheap streaming media player.
Keep in mind that Apple is often rumored to be developing new hardware, and most of that never comes to fruition. For example, in 2021, Bloomberg reported that Apple was developing an updated version of the Apple TV 4K. So no cheaper option. At the time, the report claimed the new Apple TV would have a built-in HomePod speaker and camera for FaceTime.
Maybe Apple is just trying to cater to both ends of the price spectrum?
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Written by Maggie Tillman.
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